Successful marketing takes not only excellent planning, great content, and an experienced team, it also requires efficient use of technology. The right tools ensure that your marketing reaches your buyers. Just as important, tech provides you with tracking, analysis, and reports that improve your efforts.
At UDG, we’re loud and proud MarTech nerds.
We know this is a tough — and expensive — resource to keep in house. Outsource your marketing operations to us, either as an interim resource or on an ongoing basis. We’ll keep the trains running, help you improve the efficiency of your current technology, and realize the full potential of your marketing efforts.
We know MarTech.
Improve your campaign success.
The best B2B marketers are driven by data. Campaign reporting is essential to understanding what works and where you need to improve. Without reporting, you’re marketing inside a vacuum (and who wants that?).
Our MarTech experts can improve your reporting and dive deep into your KPIs. You’ll come out with a better understanding of ROI on campaigns, and what’s needed to retain and grow your customer base.
Know what’s missing.
If your company is more than a few years old, you’re likely working with a combo of legacy and new technologies and various processes implemented by multiple people. If you’re a start-up, you’ll want to make sure your systems are operationalized to scale.
Our MarTech audits offer a comprehensive look at your marketing automation system. We’ll review what’s in place, assess how your tools and processes work together, and provide feedback. You’ll benefit from more consistent data, gain efficiencies, and — let’s be real — probably sleep better at night.
Optimize your process.
Marketing involves a process that’s both data-driven and creative, and lead management plays the main role in providing guidance for and measuring the effectiveness of your marketing efforts, demand generation programs, and sales engagement. We’ll help you better understand your buyers’ needs — building and nurturing more quality customer relationships.
The milk in your refrigerator has an expiration date. But all the data that lives within your company’s CRM, Marketing Automation platforms (MAPs) and business intelligence (BI) tools? It can live on forever. That’s a …
LinkedIn dominates B2B social media advertising. It has more than 800 million users looking specifically for business networking, opportunities and education, and an ad on LinkedIn can reach almost 15% of the world’s population. But …
Ah, springtime! The bees are buzzing, the birds are chirping and it’s time to dust the cobwebs out of your Pardot prospect database. Over time, your lists can get cluttered with junk emails, inactive contacts, …
One topic I often get questions about is account scoring. 客户开始推出他们的反弹道导弹活动, they want to track engagement with multiple buyers on a target account. To do this right, you …