Email and nurture campaigns
Account-based marketing
Direct mail
Live events
Digital events
Paid social and search
Expertise At Your Service
Put our experience to work
Working with UDG means working with senior-level marketers who know how to succeed—and want you to win. Every member of our team is a marketer with a solid B2B background, from project management and content creation to distribution and marketing technology.
You can lean on our expertise to take your B2B campaigns to the next level. We’ll help you implement best practices and innovative strategies that make your marketing more impactful and efficient.
Pop the cork! Find the perfect leads with B2B content syndication
What goes together better than champagne and brie? A super-helpful content asset that’s paired with a partner who can get it in front of the prospects that you want to attract the most. That, in …
Measure for Measure: Which Metrics Really Matter for ABX?
For many marketers, account-based marketing (ABX) can seem like the flavor of the moment. “Hey, the CEO read about account-based marketing and asked why we aren’t doing it!” Next thing you know, you’re launching campaigns …
How to Win with a Buying Committee
You’re on cloud nine. You’ve made an introduction to a representative of a lead and have engaged in a conversation about your solution. The ball is rolling, and you’re on the playing field. Now the …
How Swagger Is Making Direct Mail and Marketing More Sustainable
Swag is a key element of any marketing strategy, often embedded with direct mail. It’s how businesses elevate their message, reinforce their identity, 和领导转化为客户. Swag is a multi-faceted brand experience and …
How to Slay Your Next LinkedIn Ad Campaign
Here at UDG, we champion numerous channels for digital advertising – even those not traditionally considered platforms for B2B messaging. As we explored in a recent post, Pinterest, Tiktok, Instagram, and others all offer fresh, …
The Guide to Event Planning Success
Events are back in full swing, folks. It should come as no surprise that marketers are rushing to create plans and take full advantage of this renewed opportunity. Events are a big, big component of an …